Senior Product Designer · 15+ Years in Digital Design

Product thinking.
Visual excellence.

With 15+ years in digital design, I've worked across agencies, startups, and product teams — creating brands, websites, marketing experiences, SaaS platforms, and mobile products. Today, I combine product strategy, UX thinking, and visual craft to design experiences that drive business results and delight users.

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Monthly Active Users
3.2M
+34% since redesign
78%
54%
Onboarding
Step 3 of 4 — Verify
AM
+4
Rewards Balance
4,820
pts · Next reward at 5,000
🎯 Almost there!

I'm a Senior Product Designer with 15+ years in digital design and 8+ years in product design, combining agency experience, visual craftsmanship, and product thinking to create impactful digital experiences.

15+
Years in Digital Design
8+
Years in Product Design
0→1
Products Built
20+
Features & Experiences Shipped
Selected work

Products I've shipped.

From zero to one, and from good to great. End-to-end design across fintech, SaaS, and mobile.

↗
Fintech Design System SaaS
Piñata Ecosystem Redesign
Full-scale product redesign spanning web app, mobile, and partner integrations — unified under a single design system.
40% increase in user engagement post-launch
$1,240.00
Send Payment
↗
Payments Mobile
Piñata Pay
Rent payment product redesigned for delight — reducing drop-off at checkout by 34% through streamlined UX.
34% drop-off reduction at checkout
Your Balance
4,820 pts
🏆
180 pts to Gold Status
↗
Gamification Fintech
Rewards & Credit Engine
Gamified rewards ecosystem driving rent payments through points, streaks, and credit-building milestones.
62% increase in on-time payments
PIÑATA PRO
128
Properties
$42k
Collected
98%
On-time
↗
SaaS Dashboard
Piñata Pro SaaS Platform
Landlord-facing property management platform. Complex data made simple through progressive disclosure and smart defaults.
NPS improved from 28 to 67
Expertise

What I bring
to the table.

01
⬡
Product Design
End-to-end ownership from problem framing to shipped pixel. I work alongside PMs and engineers to build products that balance business goals with user needs.
FigmaFigJamNotion
02
◈
Design Systems
Component architecture, token systems, and governance models that let design and engineering move fast without breaking things.
Tokens StudioStorybookZeroheight
03
◎
Fintech & SaaS
Deep experience with payments, credit products, dashboards, and onboarding flows in regulated, high-stakes financial environments.
Fintech UXB2B SaaSMobile
04
⟐
Motion & Interaction
Prototypes that communicate intent, animations that guide attention, and interactions that reward users for engaging deeply.
FramerProtoPieAfter Effects
05
◬
Gamification
Rewards ecosystems, streaks, and engagement loops that drive meaningful user behavior — not dark patterns.
Behavioral UXGame theory
06
⊕
AI-Assisted Design
Integrating AI tools into design workflows — from Figma AI to Cursor for prototyping — to multiply output without sacrificing craft.
CursorFigma AIMidjourney
How I work

Design is a
thinking process.

01
Understand
Business goals, user needs, technical constraints. I spend real time in the problem before touching Figma.
02
Define
User flows, success metrics, principles. Alignment before pixels.
03
Design
Rapid iteration. Wireframes → high-fidelity → prototype. Tested with real users.
04
Ship & Measure
Close collaboration with engineering. Post-launch analysis and iteration on what matters.
Career

Where I've built.

2023 — Present
Piñata Rent
Senior Product Designer
Led product design across mobile, web, and partner experiences for a fintech startup. Redesigned the core product, launched Piñata Pay and Piñata Pro, and built the company's first scalable design system.
FintechDesign System0→1Mobile
2020 — 2023
Wagtopia
Product / UX/UI Designer
Redesigned SaaS products and mobile experiences for animal welfare organizations, improving usability and modernizing complex workflows.
SaaSMobileUX Redesign
2017 — 2020
Media Components. Digital Marketing Agency
UX/UI Designer
Designed websites, digital products, marketing campaigns, and brand experiences for clients across multiple industries.
Visual DesignBrandingWeb
2011 — 2017
Freelance Designer
Product & Visual Designer
Worked with startups and businesses across multiple industries, designing websites, mobile apps, brand identities, and digital products. Collaborated directly with founders and stakeholders to turn ideas into user-centered digital experiences.
FreelanceProduct DesignMobileBranding
Available for senior & lead roles

Open to senior
& lead design roles.

Available for full-time positions at product-led companies building things that matter.

Let's talk vitaliraidziuk@gmail.com